Product-minded with hands-on experience in building and launching digital products, improving UX, and driving adoption in B2B SaaS and consumer markets. Currently building pixovate.de ↗. Fluent in German, English, and Arabic, proficient in Korean. With a degree in Multilingual Communication and a passion for creating emotionally resonant, data-informed product experiences.
Experience
FOUNDER
Pixovate ↗ – JUN 2024 – PRESENT | Cologne, Germany
- Building modern SEO-optimized websites with wordpress.
- Led full-cycle campaigns, including SEO, PPC, and CRO.
- Notable clients: former employer (BaghTel), Beirut Restaurant, Smasz.it and more.
PRODUCT MANAGER – Saas Platform
AEDIFION GMBH ↗ – OCT 2024 – FEB 2025 | Cologne, Germany
- Created and maintained product documentation that improved feature discoverability and reduced onboarding time for a SaaS platform.
- Designed and launched interactive onboarding experiences using Product Fruits, increasing user engagement and improving the first-time user experience.
- Created high-impact interactive videos with Arcade to simplify technical product features.
- Collaborated with developers and designers to refine UX and drive platform adoption.
Product Marketing Manager
Medisana GmbH ↗ – Nov 2023 – Apr 2024 | Neuss, Germany
- Led Medisana’s first US product launch (MG-600), ensuring all product messaging, compliance communication, and positioning aligned with market regulations.
- •Coordinated with Chinese suppliers to ensure compliance (plugs, voltage, safety) and we released the Plus X Award® winner LM 100 successfully (4.3 ⭐ 829 reviews on Amazon 10 Oct.).
- Kept track of the competition using JungleScout.
Project Manager
Baghdad Telecom ↗ – SEP 2019 – OCT 2023 | Remote
- A facilitator between international client and the challenging Iraqi internet market.
- Oversaw full lifecycle of installation projects. From requirement gathering to team dispatch, execution, and delivery confirmation/handover.
- Most notably, I signed the British Embassy, the Japanese embassy, and Mastercard as clients. Generating more than $15K a month to the business from Aug 2022 to this day.
Education
Bachelor in Multilingual Communication
Cologne University of Applied Sciences ↗
Oct 2021 – Feb 2025 | Cologne, Germany
- Project management, intercultural communication and marketing.
- Focus in advanced media and culture studies (German, English, French).
Volunteer Experience
Translator and Interpreter
Apr 2016 – Jun 2018 | Cologne, Germany
I volunteered as a freelancer translator and interpreter to help refugees in my community in Cologne.
Skills
Product & Product Management
- Project Management: Scrum master, Strategic planning, agile, roadmap planning
- Product Management: Product lifescyle, roadmaps, wireframes, competitive benchmarking, Go-to-Market strategy.
- Product Growth: Customer journey mapping, user feedback analysis, feature prioritization
- SaaS Product Management: Feature documentation, churn & retention strategies
Marketing
- Digital Marketing: SEO, SEM, paid ads
- Market Research: Market analysis, trend forecasting, consumer behavior, Go-to-Market strategy
- Growth & Acquisition: A/B testing, CRO, performance marketing
DESIGN
- Prototype design, Wireframes, System design.
Communication
- Stakeholder Communication: cross-functional collaboration, executive reporting
- Intercultural Competence: Working across global teams, localization strategy
- Effective Communication: UX Writing, Documentation
Tools
- Jira, Confluence, Figma, Product Fruits, Arcade, ChatGPT, Notion, Trello, Miro
Academic Projects
Event Planning and Project Management,
Cologne University of Applied Sciences
April 2022 – October 2023 | Cologne, Germany
Charity Music Night
- Developed detailed strategies, structured time plans, and milestones, showcasing the ability to coordinate a successful event and manage cross-functional teams.
- Led a team of five in planning a theoretical event for Ukrainians, focusing on cultural exchange through music, with a detailed marketing strategy to attract over 500 attendees.
DopaMeD ↗
- Collaborated in an interdisciplinary team of ten to conceptualize an app enhancing medical appointment and documentation efficiency, with potential market reach of 10,000 users.
- Developed user interface mockups and presented the concept to a panel of professors and industry experts,receiving positive feedback for potential implementation and securing interest from a local healthcare provider.
Tag der Willkommenkultur
- Planned a theoretical multicultural event across four museums to promote cultural integration, developing comprehensive marketing strategies to engage over 1,000 participants.
- Coordinated with theoretical stakeholders, creating a seamless and engaging event plan that included milestones and progress schedules, demonstrating project management and marketing skills.